Bowman Cold & Flu Campaign

This advertising campaign was developed for Marketlab’s sub-brand, "Bowman Dispensers," as a comprehensive omni-channel effort spanning the winter months, targeting audiences during the peak of cold and flu season from September to February. Bowman Dispensers specializes in manufacturing hygiene stations and other medical supplies designed to combat infectious diseases in hospitals and clinics. Given that many touchpoints in this campaign are public-facing, providing information on infection prevention and sanitation, we opted for a fresh and modern visual approach, incorporating vibrant colors to captivate attention. Fun illustrations were introduced to illustrate individuals adhering to precautionary guidelines. This campaign served a dual purpose: raising awareness about cold and flu prevention while also promoting products aimed at curbing the spread of infectious diseases. Deliverables for this omni-channel initiative included flyers, posters, website landing page graphics, emails, and social media content.