Marketlab Catalog system

For this brochure/catalog re-design project, we overhauled the entire cross-branded catalog system to enhance its effectiveness as a sales tool and improve customer understanding of our product offerings and availability. We modernized the design to a fresh, contemporary look, emphasizing products within their environments. Additionally, we established a consistent grid system, making it easier for both our sales teams and customers to locate products quickly and efficiently. This redesign has significantly improved the user experience, ensuring clarity and accessibility throughout the catalog.

Current State

New Look

We extended the new design look into a comprehensive suite of tools to streamline the design process and maintain consistency across future projects. We developed detailed toolkits and guides for the design team, ensuring they could easily replicate the new design. These resources include a modular system that allows flexibility based on the number of products in each category section, as well as a pre-press production checklist and other tools to guide file management and ensure high-quality output. With these tools in place, we have created a more efficient and effective method for producing sales support materials, guaranteeing design quality and consistency in every catalog.

The rollout of the new look will be implemented across all eight of Marketlab’s sub-brands, creating a unified appearance for the company across all brands and product categories. This consistency enables the sales team to effectively use these materials, enhancing brand recognition and communication with our target audience and customers. Here’s a snapshot of the rollout across three brands, showcasing the uniformity and clarity we’ve achieved.