Newell Brands Corporate communications refresh

Newell Brands is comprised of 36+ household name brands supporting home goods products for Yankee Candle, Rubbermaid, Coleman, Elmer’s, Contigo, Crockpot and more. In 2023 the company developed 3 main categories to internally organize the brands; Home & Commercial, Outdoor & Recreation, Learning & Development. I led a team initiative to create corporate materials to support the 3 categories along with our main cross all category communications. Because the portfolio of products and brands is so diverse we decided to implement a photography approach, to visualize all that the company does. We gave each category its own color palette, pattern and grid photography of assorted products.