Marketlab gynocart omni-channel campaign

The aim of this omni-channel marketing campaign was to introduce a new medical examination cart to the market. Emphasizing its mobility, functionality, and distinctive advantages, we crafted multiple touchpoints throughout the campaign. Our primary focus was to effectively engage with our target demographic: women. In doing so, we created messaging and visual aesthetics tailored not only to end-users but also to female physicians and advocates of women's health. Employing a soft script font lent a friendly and approachable tone to our campaign materials. Additionally, we opted for a balanced composition, juxtaposing the stark white cart against a warm orange backdrop with gradient glow, to create warmth. Despite facing time constraints and limited resources, including leveraging existing photography, we innovatively maximized the visual appeal of each component, ensuring their uniqueness. Our comprehensive omni-channel approach encompassed print ads, digital ads, direct mailers, postcards, box stuffers, emails, and social media outreach. The overarching objective of these endeavors was to boost sales, drive traffic to our website, and encourage potential buyers to engage with our sales associates for further details about the cart.